3D Environments & Experiences
3D Spaces, Retail, Exhibition, Point of sale, In-store and Interiors
Whether it's interior spaces, retail experiences, or user-driven exhibitions, we’ve worked across a wide range of consumer environments and understand how to align design with user behavior and emerging trends. We help conceptualise, design, and develop your 3D space—guiding you through the creative process with compelling visualisation and strategic insight.
Projects
Age of Mythology Retold - Exhibition Design
Creative 3D Exhibition Design Games Con 2024
The aim of this project was to design an exhibition stand for the release of Age of Mythology: Retold. The stand was themed around an ancient castle, featuring stonework, sculptures, archways, and symbolic language elements. Visual references from Egyptian, Greek, and Norse mythology were incorporated to reflect the game’s themes and create an immersive environment for visitors.
The stand included dedicated gaming stations where attendees could experience the game firsthand and compete against other players. Early concept designs also explored an augmented reality experience, allowing visitors to have their photo taken and enhanced with AI-generated, god-like powers — such as lightning bolts emerging from their fingertips to evoke the power of Zeus — further reinforcing the mythological theme and enhancing visitor engagement.
World of warcraft - The War Within Exhibition
Concept 3D Design & Consulting for Games Com 2024
The aim of this project was to design and deliver an immersive exhibition stand for the new World of Warcraft expansion, The War Within.
Our role included initial research and consultation, reviewing the current game to inform creative direction, generating early-stage concepts, and advising on in-game lore, visual language, and gaming culture to ensure authenticity.
We began by developing a creative roadmap, defining key stations and zones within the stand that directly referenced recognisable in-game assets and environments.
The client’s vision was to create a fully immersive cityscape exhibition experience, inspired by the iconic in-game city of Dalaran.
To reflect the expansion’s real-time narrative, the stand evolved over the course of the event:
Day One (pre-release): The city appeared fully constructed and intact.
Day Two (post-release): The environment transformed to depict the city in a destroyed state, mirroring in-game events.
This transition was achieved through the strategic use of large LED screens and projection mapping, displaying alternate visuals and video content. This approach allowed for a seamless, efficient environmental transformation without physical rebuilds during the event.
The exhibition stand featured a range of interactive experiences, including VR and AR activations, simulators, live gameplay stations, competitive esports showcases, and live show reviews. Interactive elements throughout the space highlighted key features of The War Within expansion.
HP - Omen Hyper X Exhibition Stand
Creative 3D Exhibition Design Development
We provided design support for HP’s OMEN and HyperX brand exhibition at Gamescom 2024. The project focused on creating a range of interactive user experiences that promoted HP’s gaming hardware brands while allowing visitors to engage with the products first-hand.
The stand featured a competitive stage and viewing area where attendees could watch and interact with popular influencers as they competed live. It also included a dedicated streaming booth for commentators, along with product shelving, display, and demo zones that showcased the latest innovations and new product releases.
Luxury Aquatics
3D CGI Visuals for Bespoke Aquarium Brand
The objective was to create a series of high-end 3D CGI visuals for a bespoke aquarium designer and manufacturer. These visuals were intended for use on their website, helping to showcase conceptual ideas for potential product shapes and configurations.
We began with a residential interior — a living room environment where the aquarium served as the central design feature. The tank, coral, and terrain were modelled in detail to reflect the brand’s real-world product aesthetics.
To broaden the appeal, we also developed CGI scenes set in office and commercial environments, each featuring unique bespoke tank designs tailored to different market segments. This approach allowed the client to demonstrate the versatility and impact of their products across both residential and professional settings.
Bespoke Bathrooms
Bespoke CGI Bathroom Environments for Innovative Wellness Product
We developed a series of custom-designed bathroom environments to showcase a new, innovative bathroom product targeting the rest and relaxation market. Each interior was carefully crafted to reflect the brand’s aesthetic and appeal to its target audience. These CGI scenes were designed to highlight product functionality and allow for a wide range of camera angles and detail shots, providing versatile visual assets for marketing and promotional use.
E-commerce Smoothie Stall
Bespoke Stall Sesign for a Custom Smoothy Brand
The objective was to design a bespoke stall concept for a new smoothie brand introducing an innovative, tech-enabled customer experience. The stall concept featured a click-and-collect system operated via a smartphone app and pod dispenser, along with gullwing-style walkable ramps allowing customers to enter and order in person.
The structure was parametrically modelled to precise measurements, ensuring spatial efficiency within a compact footprint. Additionally, the entire concept was designed within a repurposed shipping container, supporting modular deployment and reducing environmental impact — key elements of the brand’s sustainable positioning.
Garage Floor Interiors
Bespoke Garage Flooring for the Car Enthusiast
The goal was to create a series of 3D CGI visuals for a modular, customizable garage flooring brand targeting car enthusiasts. The focus was on showcasing how customers could design a floor that not only complements their vehicle but also protects the existing surface and enhances the overall space.
The visuals highlighted key product features, including flexible layout options, ease of installation, and the ability to tailor shapes, colours, and configurations to suit individual styles. Each scene was designed to capture the premium feel of the brand while emphasizing both form and function.